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In the end, more than 2.2 million people signed on to the petition. Celebrities on social media encouraged people to sign. That number increased exponentially when he turned the petition over to Martin's parents, who made a personal plea for support for Zimmerman's prosecution. He posted a petition on calling for Zimmerman's prosecution, and it soon had about 10,000 signatures. Kevin Cunningham, then a 31-year-old graduate of Howard University's law school who was working as a social media consultant for a Muslim organization, had been intrigued by the power of social media since he saw the role it played in the 2011 Egyptian revolution.
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Social media had already shown its potential as a platform for protest, and now the trend went into hyperdrive. There's no reason for reluctance here."Īs word spread of Martin's death, many looking to speak out turned to the digital space. Said Sharpton: "I think the fact that it wasn't a real police officer made it even more egregious" that authorities didn't take action.
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"This person had not been trained how to operate a firearm in the case of an emergency and not been trained in conflict management, had no skills for determining who is and who isn't the risk." "This person did not have a badge," he said. But Zimmerman "was not law enforcement," said Jenner Furst, co-director of the documentary, "Rest in Power: The Trayvon Martin Story." Al Sharpton, who early on met with Martin's family and their attorney Ben Crump as they worked to draw more attention to his death.įor years, police killings of Black people - like Amadou Diallo in 1999, Sean Bell in 2006 and Ramarley Graham, just weeks before Martin's death - had caused outrage. we all saw our kids were still vulnerable," said the Rev. The United States "had elected a Black president and had a Black attorney general, and they are still killing us and not even arresting the killer. His election had some insisting that America had turned a real corner in its troubled racial story even many skeptics thought there had been progress.Īnd yet, Martin was dead. It was especially jarring in 2012, when the occupant of the White House was Barack Obama, the country's first Black president. "It felt like, Oh, wow, I can't walk down the street, even in the realm of my everyday life, normal happenings, that could have easily been me,'" said Jonel Edwards, another co-director of Dream Defenders. In his death they saw their own vulnerabilities.
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See extraordinary personal journeys of Black families and individuals across America rising above obstacles and pushing through systemic racism to achieve personal and professional success in "Our America: Living While Black."įor many Black people, the idea that Trayvon had been profiled because of his race hit a nerve, echoing their own experiences in all walks of life. Had their son had been profiled as "suspicious" merely because he was Black? Zimmerman's family was adamant that their son and brother, who identified as Hispanic, was not racist.Īs media attention picked up in early March, others joined in, first locally and then far beyond. Zimmerman was allowed to go free.įrom the start, Martin's parents, Sybrina Fulton and Tracy Martin, were outraged. In the confrontation that followed, Zimmerman would tell authorities, Martin attacked him, forcing him to use his gun to save himself.
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The initial police report said Zimmerman called authorities to report a suspicious person, a guy who, he said, "looks like he's up to no good." When Zimmerman said he was following the man, a dispatcher said, "We don't need you to do that." But armed with a gun, Zimmerman got out of his car. Walking on the way back from the store, he was eyed by George Zimmerman, then 28, a member of the community's neighborhood watch. Martin was visiting his father in a gated community in Sanford, Florida, a suburb of Orlando. The mother of Trayvon Martin used the 10th anniversary of her son's death Saturday to urge those who sought justice for her family to continue to fight.